What do colleges want to read in any admissions essay? I've been in this business since 2009, and I asked that question all the time. I contact an admissions person once a week.


That helps Wow stay up-to-date on college essays (changes in the prompts, new supplements, what’s coming up in the next season/). I check in with admissions folks from the Ivies, super selective publics, small liberal arts schools, some large and some small institutions.


Admissions officers tell us exactly what they want in the essays. And you know what? That hasn’t changed since we launched Wow in 2009.


No matter the type of college essay, or whether it’s 50 or 650 words, college admissions officers want to read focused, meaningful narratives that:

Answer the prompt

Are written by the student

Demonstrate insight into who the student is beyond grades, scores, and accomplishments

That’s it. That’s always been it! And that’s what we teach our students to do.


This blog features some of our favorite tips from a few amazing admissions folks. Find out how you can become a college essay expert here.

I was at a meeting of college admission officers in Salt Lake City when I had a most engaging chat with Duke University’s Dean of Admissions Christoph Guttentag. He’s been inside the admissions world for so long he’s seen and read every type of essay.


He told me he would like students to just answer the questions, rather than write beautiful prose that sounds good but does not share much in a college admissions essay. He and I had been chatting about all the misinformation on the Internet, inside the schools and elsewhere about the essay when he shared this insight.


After I told him I was a journalist before starting this company with my business partner, Susan Knoppow, he shared that he has an ongoing disagreement with his wife (also a journalist) about the college essay.


His wife tells him college admissions essays should resemble gorgeous prose, but Guttentag is firm. This is not the place for gorgeous prose. In fact, he just wants the students to write the essays themselves – and show some reflection.

“Students are often so focused on writing beautiful pieces of prose that they fail to answer the question and do not write authentic, meaningful personal statements,” he said. “The hook gets in the way; the writing gets in the way.”


I like to talk to college admissions officers like Guttentag to get insight into the essay and its role inside the complex and competitive admissions field. Over the years, I have discovered that whether admissions officers work at large, small, public, private or Ivy schools, they want the same thing, no matter how they use them.


And what is that?


Admissions want reflective stories written by the student, in the voice of a 17-year-old student.

As many of you already know, colleges use essays to find out if a student is compatible with the educational environment on their campus. But it goes deeper than that. They want to know how a student thinks, what they’ve learned, how they’ve grown. Will they add value to the campus? Will they fit in? The essay provides college admissions officers with additional insight to help them make admissions decision.

Your job is to help your students write application essays that colleges will want to read to help them make an impression about you on their application readers and decision makers.


Here are some more college admissions essay tips to share with your students that are direct from college admissions offices throughout the U.S.

Heath Einstein, Dean of Admission, Texas Christian University


“Don’t get hung up on the right topic. Most 17-year-olds haven’t scaled Kilimanjaro, so don’t worry about finding an angle that hasn’t been tried before. Write about what you know. If the most meaningful experience to you has been serving as a camp counselor, it doesn’t matter that other students have addressed it. People will try to talk you out of certain ideas, but trust your gut. Ultimately, be yourself, and that will be good enough.”

Tamara Siler, Deputy Director of Admission, Access and Inclusion, Rice University


“Sometimes an essay can be the conduit for a student to reveal something to the admission committee that we would never have thought to ask. In terms of selective admission, personal statements are very important in adding needed texture to an application file. Quantitative factors such as transcripts and test scores only tell part of the story; a personal statement can provide context and truly show why a certain student is a better match than other clearly capable applicants.”


Shawn Felton, Executive Director of Undergraduate Admissions and Deputy Chief Admissions and Enrollment Officer, Cornell University


“What are we looking for? We are creating a class. We look at numbers, grades and test scores. But there’s more to it. We are trying to put a face with all of this information. Answer the question. Since so many students don’t do that, you could actually stand out by doing that very basic thing.”

Gregory Sneed, Vice President for Enrollment Management, Denison University


“Even after reviewing a mediocre transcript or seeing a limited activities list, I can be swayed to admit a student who writes an essay who really blows me away. The topic of the essay doesn’t need to be mind-blowing (in fact, the most mundane topics are often the most relatable and enjoyable), but if it reveals someone who would be highly valued in our campus community, that could tip the scales.”

Leonard Satterwhite, Senior Associate Dean of Admissions, Washington & Lee University (retired in 2022)


“How authentic is the voice in the writing? What issues does the student tackle in the essay? Is the writing memorable, and does it illuminate vividly the student’s personality, perspective and/ or background? Does the writing reveal deep intellect and the potential to be an academic leader at W&L?”


Kim Bryant, University of Michigan, Assistant Director, of Admissions, Visitor Experience and Engagement


“This is your interview. Let me know who you really are.”



Peter Osgood, Director of Admission, Harvey Mudd College


“Good writing is a product of good thinking. The college essay/ personal statement is more important than ever. It’s the student’s best opportunity to speak directly to the committee that’s making a decision about admission. It carries significant value in terms of the impression it communicates. The biggest mistake students make is to write really dry descriptive things and tell us what happened without being reflective.”

Christina Lopez, Dean of Enrollment Management, Barnard College


“Think Match.com. Student responses separate good from great. The more you can espouse why you are a match in the short answer question genuinely (without regurgitating our website to us because we wrote it!), the more you will stand out to us. It is a great place to let a college know if you are their first choice and why you love us. In the end all of us want to feel loved!!”

Lorenzo Gamboa, Director of Diversity, Inclusion and Outreach, Santa Clara University


“Students don’t need to compile an entire season into an essay. Just give us one place, one time, one moment, and that will do it for you.”

If you want to some more college admissions essay tips, here’s a sample of our pre-work guide for preparing to write the Why College X essay.

Perceptive, resourceful, and curious, Kim Lifton, President of Wow Writing Workshop, can get a story out of anyone; she helped create the brainstorming process used in the Wow Method, trains professionals in the Wow Method, and manages Wow's team of writing coaches.

Wow provides students and educational professionals a simple, step-by-step process for writing effective college essays, so students can stand out and tell their stories. At Wow, we’re transforming the college essay experience from daunting and frightening to calm and empowering.

Kim’s articles on the college essay appear regularly in print and on the web, and her work has been featured in a variety of newspapers, magazines, and online publications. Kim is a former newspaper reporter and corporate communications manager with a BA in Journalism from Michigan State University. Kim and her husband, Steven Hirsch, live in West Bloomfield, MI. Together, they have 3 grown children. 

If you want to learn more about Wow professional training and how Wow can help you support your families with college essays, feel free to contact Kim anytime at kim@wowwritingworkshop.com; she will always respond.

By Lee Norwood September 12, 2023
Here are 7 essential tips for navigating the role of school counselors and teachers in your college applications:
By Margaret Rothe August 30, 2023
As an educational consultant, college advisor, admissions coach, educational planner - you should be touring schools
By CounselMore Support August 16, 2023
New to Educational Planning? You have questions and even bigger concerns.
By Lee Norwood August 8, 2023
At this point in the year, most top schools have let students from the Early Applications and Early Decision round know their results. We are celebrating all of the acceptances with you!! If you’ve been deferred or denied, we want you to take a minute and think about your school list and forge a plan to show continued interest where you were deferred. The application season has been different this year. There were higher than usual numbers of students applying to top universities.This graph shows significant growth in applications. Look at MIT! We believe that many of the early applicants were those students with high test scores, or students who took a chance with their reach schools and did not have test scores. As predicted earlier in the year, this clogged the system. The COVID-19 pandemic has made this year see a more competitive applicant pool at many national universities and liberal arts colleges. So, if your early decision results haven’t gone according to plan, do not stress. You can work through this! And if you still have not heard from your schools, many are predicting that results will be out in late January. We believe that students end up where they belong. It is important to have a realistic college list with a good mix of schools. If you were deferred or denied, this is NOT the time to apply to tons of additional schools to hedge your bets for regular admissions; it is time to look at your list and, if you had balance before this started, you should be fine. Anotheroption is to add 1 more safety school that you would love to attend, so that you have your bases covered. Lee Norwood is a member of the Independent Educational Consultants Association, Higher Education Consultants Association, NACAC Charactor Collaborative and she is on faculty with the CounselMore Business Development Academy. She speaks at industry conferences on topics like “Meeting Gen Z Where They Are” and “Growing Your Business” and she has been featured on podcasts with CollegeScoops, ThirdFloor Views, Tests And The Rest, and others.If you are interested in our process, our team, reviews and outcomes, just look at our website www.annapoliscollegeconsulting.com
By Margaret Rothe July 26, 2023
Advice on structuring your Independent Higher Education Planning Service Company
By Margaret Rothe July 26, 2023
College counseling is a profession that requires a high degree of dedication and knowledge.
More Posts